Why is the Times of India site so bad?

Jul, 19 2023

Disconnect Between Print and Digital

As someone who has had first-hand experience with the Times of India website, the first thing I noticed was the disconnect between their print and digital versions. The Times of India is a highly respected newspaper in India. It has been in operation for over 170 years, and its print version is regarded as a reliable source of news. However, when it comes to the digital arena, the Times of India site seems to fall short of the standards it has set in print. The website is a far cry from the organized and well-curated columns of the newspaper. It seems as though the transition from print to digital was not executed well, leading to a chaotic and confusing online platform.

Overwhelming Advertisements

The second issue that strikes me is the excessive advertisements. While I understand that ads are a source of revenue for any free-to-access website, the Times of India site takes it to another level. The ads are not just present, they are aggressive and intrusive. They pop up in the middle of reading an article, they take up a significant portion of the screen, and they automatically play video content. This not only disrupts the reading experience but also slows the site down considerably.

Site Layout and Design

Another issue is the site layout and design. The Times of India site is cluttered and disorganized. The homepage is packed with headlines, images, videos, and ads, which makes it difficult to navigate. There is no clear distinction between different categories of news. This lack of structure and order makes it hard for users to find the information they are looking for. Additionally, the site lacks a modern and appealing design, which further detracts from the user experience.

Low-Quality Content

The quality of content on the Times of India site leaves a lot to be desired. The articles often lack depth and are riddled with grammatical errors. Additionally, the site frequently publishes clickbait articles with misleading headlines. This not only damages the site's credibility but also frustrates users who are looking for reliable and high-quality information.

Difficult Navigation

Navigating through the Times of India site is a challenge in itself. The site lacks a user-friendly navigation system. Links to important sections and features are not easily accessible. The search functionality is flawed and often returns irrelevant results. This makes it difficult for users to find the information they are looking for, leading to a frustrating user experience.

Popularity Despite Flaws

Despite all its flaws, the Times of India site continues to be one of the most visited news websites in India. This could be attributed to the brand's strong reputation and the lack of alternative English language news websites in India. However, this doesn't excuse the poor user experience offered by the site.

Mobile Experience

The mobile experience of the Times of India site is equally disappointing. The site is not optimized for mobile devices. The text is small and hard to read, the images don't resize correctly, and the site is slow to load. This makes it difficult for users to access the site on their mobile devices, which is a major drawback in today's mobile-first world.

Comparisons with Other News Sites

When compared to other news websites, the Times of India site falls short on many fronts. Websites like BBC and The Guardian offer a much better user experience. They have clean and organized layouts, minimal and non-intrusive ads, high-quality content, and user-friendly navigation systems.

Need for Improvement

There is a dire need for improvement in the Times of India site. The site needs to reduce the number of ads, improve the layout and design, increase the quality of content, and improve the navigation system. The site also needs to be optimized for mobile devices. These changes will not only enhance the user experience but also increase the site's credibility and reputation.


In conclusion, the Times of India site is a disappointing representation of a respected news brand. The site is plagued with problems like excessive ads, poor layout and design, low-quality content, difficult navigation, and a poor mobile experience. While the site continues to be popular, these issues significantly detract from the user experience and tarnish the brand's reputation. It's high time that the Times of India takes the necessary steps to improve its website and offer a better digital experience to its users.